Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me?”Following up on the ferociously innovative Escape Velocity, which served as the basis for Moore’s consulting work to such companies as Salesforce, Microsoft, and Intel, Zone to Win...
Publisher: Brilliance Audio; Unabridged edition (October 10, 2017)
Product Dimensions: 5.2 x 0.5 x 6.8 inches
Amazon Rank: 3534697
Format: PDF ePub fb2 djvu ebook
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While interesting and relatable to modern long lived tech corporations, the case studies and supporting evidence were vague and very high level. We can wait and see if anyone tries and succeeds using this model.Still the ideas for the zones were good...
the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, Zone to Win is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors.Moore’s classic bestseller, Crossing the Chasm, has sold more than one million copies by addressing the challenges faced by start-up companies. Now Zone to Win is set to guide established enterprises through the same journey.