Sustainability By Design: A Subversive Strategy For Transforming Our Consumer Culture

 Sustainability by Design: A Subversive Strategy for Transforming Our Consumer Culture PDF ePub fb2 book

The developed world, increasingly aware of “inconvenient truths” about global warming and sustainability, is turning its attention to possible remedies―eco-efficiency, sustainable development, and corporate social responsibility, among others. But such measures are mere Band-Aids, and they may actually do more harm than good, says John Ehrenfeld, a pioneer in the field of industrial ecology. In th...

Paperback: 272 pages
Publisher: Yale University Press (August 25, 2009)
Language: English
ISBN-10: 0300158432
ISBN-13: 978-0300158434
Product Dimensions: 6.2 x 1 x 9.5 inches
Amazon Rank: 1264297
Format: PDF ePub fb2 djvu book

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John R. Ehrenfeld takes an ambitious, difficult path to move the reader's mindset from the current, consumer-crazed culture to the necessary mental model - the post-consumer-crazed, sustainability mindset.This is a necessary book for those truly inte...



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onsidered book, Ehrenfeld challenges conventional understandings of “solving” environmental problems and offers a radically new set of strategies to attain sustainability.The book is founded upon this new definition: sustainability is the possibility that humans and other life will flourish on Earth forever. There are obstacles to this hopeful vision, however, and overcoming them will require us to transform our behavior, both individually and collectively. Ehrenfeld identifies problematic cultural attributes―such as the unending consumption that characterizes modern life―and outlines practical steps toward developing sustainability as a mindset. By focusing on the “being” mode of human existence rather than on the unsustainable “having” mode we cling to now, he asserts, a sustainable world is within our reach.